Based in the Highlands of Scotland, Pedlars sells wonderful stuff for the kitchen, sitting room, bedroom and bathroom, office and the great outdoors, as well as an eclectic collection of gifts. Pedlars lovingly sources its wares from around the world, though much of the range is made in Britain. As well as the website, Pedlars has two shops, one in Notting Hill and a concession in Selfridges’ Flagship Department Store in London.

Pedlars Portfolio - Flint Technology, magento eCommerce agency
Pedlars Portfolio - Flint Technology, magento eCommerce agency


Pedlars required the new site to:
  • Maximize the site functionality it could offer to customers, to standardise their back end technology
  • Empower their staff to be able to market and merchandise effectively

“This has been a major project for us. We’re a small business and inexperienced in this area but this wasn’t an issue because Flint guided us every step of the way, understanding our vision and helping us to execute it. Early results speak for themselves and so far it is performing well.”

Charlie Gladstone, Founder of Pedlars


The new website build included:
  • Full integration to Khaos Control for order and inventory management utilizing Flint’s ‘Inter!Actions’ platform
  • Improved navigation and product browsing including multi-select filtered navigation and an icon system
  • Social media integration with Twitter, Facebook & Pinterest – including Facebook login
  • Improved onsite SEO management


The new website has improved conversion rates by over 40% and was selected as one of Retail Week’s top 50 sites of 2012 – for brands that resonate with the leading experts in ecommerce.
Pedlars Portfolio - Flint Technology, magento eCommerce agency