Protein Dynamix

Protein Dynamix offer a wide range of fitness supplements. They are the most exciting sports nutrition brand to hit the protein and supplement market and offer ‘Best in Class’, industry leading supplements at an affordable price.


Protein Dynamix needed to gain full control over content and promotions - something their previous infrastructure could not give them. They also required an operationally robust infrastructure which could deal with a massive increase in sales. The key Protein Dynamix requirements were:
  • Mobile responsive site implementation
  • Integration with Sage 200
  • Inventory feed for Google Merchant Centre
  • A CMS system to manage their extensive 'Fitness Academy' content
  • Advanced promotional functionality


Protein Dynamix chose Flint Technology for their technical experience with Magento as well as their interactions infrastructure, which provides a robust platform for systems integration. The site was built on Magento Community Edition, Flint built all elements of Protein Dynamix retail infrastructure including:
  • Mobile responsive design
  • Multi-select Ajax driven guided navigation
  • Stock synchronisation via Flint's Interactions framework
  • A range of custom promotion features, using several extensions from third party providers
  • SweetTooth loyalty


Since launch Protein Dynamix have dramatically improved both traffic levels and conversion rates. Year on year traffic levels are up over 95%, and conversionover 300%, which has translated into increases in revenue of nearly five times. The challenge now is to maintain this stellar success!